Our Story

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Our Story

La Fleur De Luxe was founded to provide consumers access to the best real long-lasting roses in the world while providing a luxury handcrafted experience. We are family owned and operate out of the San Francisco Bay Area, CA.

La Fleur De Luxe is dedicated to bringing you stunning curated arrangements of naturally preserved roses that last a year. With no water, no mess, and no direct sunlight, our blooms are grown-up flowers that take care of themselves so that you don't have to.

La Fleur De Luxe was created as a way for people to express a feeling they can’t quite put into words. We recognize that roses are a symbol of love and want to fill your home with the same joy and emotion that was used to create our brand. When you give a La Fleur De Luxe arrangement in a box, we hope the memory of the occasion lives with you long after the gift is received.

Farm Direct

Our luxury roses are grown in Ecuador right on the equator, at a high altitude up to 3,000 meters above sea level, the closest place on earth to the sun. The combination of rich volcanic soil, high-altitude climate, incredible biodiversity, and 12 hours of daily sunlight creates the ideal conditions to grow the world's best roses.

The farms we have partnered with are engaged in organic practices such as compositing and plant-based, biodegradable preservation techniques. So, you can be sure you are getting the highest quality.

Our farms harvest your luxury roses 1 to 2 weeks later than your average rose farm from California or South America. The extended growing period gives the roses more nutrients to develop their petals and stems. As a result, La Fleur De Luxe roses are more robust and have larger flower heads.

Preservation Process

Each one of our blooms is treated with a proprietary, 100% plant-based, biodegradable preservation formula. The sap and water within the plant are replaced with the preservation formula, effectively forming a still-image of nature for a year.